Sales & Marketing
Strategically managed communications between the brand team and 2,500 field-based sales professionals. Oversaw content development, material timelines, and process improvement. Administered FDA label change guidance via various channels to ensure sales force compliance. Designed and instituted off-cycle sales materials. Planned, developed, and facilitated executive advisory boards. Managed SOP benchmarking, mass email communications, strategic sales planning, KOL development, and market penetration efforts.